Results
Proof, not promises. Here’s what changed at BGR.
BGR: we made the new way the easy way.
Two years. Two groups of 15 reps. One clear winner.
The situationGrowth, no new programReps sold product to buyers. Growth meant delivering value to leaders.
DirectionTrue Cost to Pack™An AI-built platform that turns hidden packaging costs into one plan.
SpeedAI in the workflowCall prep, follow-ups, pipeline and pitches in BGR’s voice.
Value10X larger dealsAI-built program offers delivered value reps couldn’t before.
The results · two years
+90%Revenue growth, reps on the new way (2 years)
−7.5%Reps who kept the old way
10XLarger deals from AI-built program offers
Reps chose their group, so this isn’t a randomized trial. It is two years of results.
“I’m a better rep because I deliver far more value than I could on my own. That’s why I’m closing seven-figure deals.”
James S., Sales Representative, BGR
Change management fails when the new way is harder than the old one. Here it was easier: co-built with the reps, under BGR’s control.
Read: Make Change the Easier Road →
Start with the strategy.
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