Non Routine Strategy™

Book an Executive Session

Routine strategy is the friction tax between boardroom control and front-line adaptability.

RIP: Strategic Planning

For decades, the boardroom has relied on Planning: a linear list of moves (hire her, buy them, fire him) designed to provide comfort in an uncertain world. But the moment that static plan hits the dynamic reality of the front lines, it breaks.

This is why 84.5% of strategies fail.

In-between the lines: The friction between the Boardroom's desire for Control and the Front Line's need for Adaptability are, now more than ever, entirely incompatible. Because tactics are disconnected from strategy, 84.5% of strategic projects fail to reach completion. [3]

  • You bury the front line in complexity to preserve the "Plan." Result: Paralysis Friction.

  • You abandon the plan entirely and race forward in chaos. Result: Misalignment Friction.

Non-Routine Strategy

The Bottom Line: We move you beyond "Routine Strategic Planning" — a false sense of control — to Non Routine Strategy.

We teach your organization how to think rather than what to do. Then, together, we build the connective tissue that allows you to make sense of surroundings, make tradeoffs, pivot, and win.

We deliver:

  • Scenic landscape with a lake, rolling green hills, and a mountain range in the background under a cloudy sky.

    Corporate Strategy

    Quarterly Planning, Offering Architecture, & M&A—powered by AI for front-line alignment.

  • A landscape scene featuring snow-capped mountains in the background and a modern building on a grassy hillside in the foreground.

    Business Strategy

    Market Positioning, Go-to-Market, & Sales strategy—with AI tools to win faster.

  • A modern building with wooden and white exterior walls, large glass window, and a mountain backdrop, surrounded by low shrubs and plants.

    Functional Strategy

    Sales, Marketing, and Ops processes redesigned to increase capacity and remove friction.

Don’t Fall Behind

Book an Executive Strategy Session to evaluate where Non Routine Strategy™ will create the greatest force.

Book an Executive Session