Non Routine Leadership™

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Routine Leadership is the friction tax for using past experience to navigate future uncertainty.

RIP: The Problem Solver & Delegator Leaders.

Leadership most predicts growth — yet many leaders cling to past experience, doing tasks AI does faster while leaving truly non‑routine, high‑value work to others. That friction is stifling growth.

This is why 82% of leaders are unprepared.

The friction between the volume of decisions and the lack of training is creating a leadership bottleneck.

  • Decisions have increased 40%, yet 82% of leaders lack training for non-routine situations.4 Result: Paralysis Friction

  • "Leaders apply routine thinking to non-routine challenges.”Result: Unnecessary Trial & Error.

  • AI is far better at handling routine problems than humans anyway. If your value is based on solving the routine, you are competing with a machine you cannot beat. Result: Obsolescence.

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The Great Elevation

AI isn't replacing leaders; it is elevating them. We are entering The Great Elevation, where the premium on human judgment, empathy, and strategy skyrockets. We codified this shift in 2019. Today, our curriculum is the blueprint for leaders navigating the Great Elevation.

We deliver:

  • A man in a business suit giving a presentation with a GoPro camera set up in front of him, overlaid with the text "NRL™ Training" and a geometric network graphic.

    NRL™ Training

    Courses delivered as a 1-Day Intensive or a 6-Week Cohort to build sensemaking habits.

  • A woman sitting with a tablet on her lap, gesturing with her right hand. Text overlay reads 'NRL™ Talks' with a geometric orange network icon.

    NRL™ Talks

    Keynote Speaking for events where we introduce the shift to Non-Routine Leadership.

  • A person with short curly hair writing on a whiteboard in a classroom, with the overlay text 'NRL™ Tools' and a geometric network icon.

    NRL™ Tools

    Frameworks provided throughout engagements, specifically designed for the non-routine challenges and needs of leaders.

Book titled 'Non Routine Leadership Certification' with a dark background, yellow accents, and a geometric logo, labeled as an information packet.

The Course:

  • Why work has changed and why Sensemaking is now the top performance skill.

  • How effective leaders create clarity instead of relying on influence or control.

  • Attention, Judgment, and Action applied to real, unfamiliar situations.

Join the ranks of the
Non-Routine Leaders

Book a Non Routine Leadership™ Strategy Session for your executive team.

Book an Executive Session